I’m launching a new clothing label and need a developer who can take the store from concept to live, customer-ready status. The end product is a fully responsive e-commerce website that makes it effortless for shoppers to browse, filter, and purchase our apparel while giving me a clean back-end to manage inventory, promotions, and orders. Platform I haven’t locked in a system yet, so I’m open to your guidance on Shopify, WooCommerce, Magento, or another modern stack that can scale with seasonal collections and flash sales. Advise me on the pros, cons, and costs of your recommended route, then run with the build. Must-have storefront features • Secure user account creation and login • Robust product filtering and search (size, color, style, price) • Customer review and rating section on each product page • Fast, friction-free cart, checkout, and payment gateway integration (cards, PayPal, Apple/Google Pay) • Mobile-first design and SEO-ready structure Deliverables & acceptance 1. Fully functional live site on my domain with SSL in place. 2. Admin dashboard configured, with documentation covering product uploads, order processing, and basic marketing tools. 3. One hand-off session (video call is fine) to walk me through maintenance tasks. 4. Thirty-day post-launch support for bug fixes. If you’ve built fashion or lifestyle stores before, send a couple of links so I can see your style. Looking forward to collaborating and getting this brand online.