I need a mid-sized Shopify site built from the ground up for my line of recreational products. The goal is a clean, professional look that guides visitors smoothly from first click to checkout with zero friction. Core requirements • Landing page: hero carousel featuring three rotating, high-quality images supported by eye-catching promotional banners that nudge shoppers toward our best-selling items or limited-time offers. • Product presentation: consistent template that keeps the same rolling banner at the top, followed by a clear grid of items and concise, scannable details. • Smooth flow: intuitive navigation, fast load times, responsive design on desktop and mobile, and a checkout process reduced to the fewest possible steps. • Brand feel: modern typography, balanced white space, and color choices that reinforce trust and encourage purchases without distracting gimmicks. • Shopify essentials: theme customization, basic app integrations (reviews, analytics, shipping calculator), and starter SEO settings so we are ready to run ads from day one. Deliverables 1. A fully functional Shopify theme installed on my store. 2. Designed landing page with carousel, banners, and call-to-action sections. 3. Product page template applied to an initial set of items so I can add more myself. 4. Style guide covering fonts, colors, and image ratios for future content. 5. Walk-through video or live call showing how to update products, banners, and imagery. If you have a portfolio of Shopify builds—especially those showcasing strong imagery and banner promos—send over the links and a brief outline of how you would approach speed optimization and user flow. Looking forward to collaborating on a store that looks great and converts.