I need a fully-functioning e-commerce website that lets customers browse products, add them to a cart, and complete secure checkout. The site must look great on desktop and mobile, load quickly, and give me an intuitive dashboard where I can add or edit products, track orders, and pull basic sales reports. Core expectations • Clean, modern storefront with clear navigation and responsive design • Product pages that support multiple images, variants, and stock levels • Integrated payment gateway (credit cards and popular digital wallets) • Automated order confirmation emails and basic shipping-rate calculation • SEO-ready structure plus easy-to-update meta tags and URLs • Admin area with user roles so I can delegate order fulfilment without exposing sensitive settings Nice-to-have (if it fits the scope we discuss): discount codes, customer reviews, and simple analytics. Feel free to build on a platform you know best—whether that’s WooCommerce, Shopify, or a custom stack—as long as it delivers reliable performance and can scale with product growth. I’ll provide the product data, branding assets, and copy. You handle setup, theme or template selection, customisation, and initial testing. Once everything is in place, walk me through the dashboard so I can manage day-to-day operations confidently.