I run a fast-growing wholesale business that supplies engine parts to both retail customers and trade accounts. My list is sizeable, but at the moment it sits idle; I want a specialist to turn it into a revenue engine that: • captures fresh leads from my WordPress site • nurtures those leads into first-time buyers • keeps existing buyers coming back for more • strengthens loyalty with trade clients who buy in volume Platform I’m currently on WordPress and open to whichever email tool you feel delivers the best value—MailerLite, Sender.net, or a comparable option. Cost effectiveness and easy integration with WooCommerce are priorities. Scope of work 1. Map out an end-to-end email strategy covering lead magnets, welcome flows, cart-abandonment, post-purchase upsells, and VIP/re-engagement sequences. 2. Build the automations, including list segmentation (purchase history, order value, and trade vs retail). 3. Design mobile-friendly templates that match our brand tone—clean, technical, and trustworthy. 4. Set up tracking, A/B tests, and clear reporting dashboards so I can see open rates, click-throughs, and revenue per send. 5. Transfer knowledge to my team via concise Loom walkthroughs or short docs so we can tweak campaigns ourselves later. Nice-to-have experience Automotive or aftermarket parts, complex product catalogs, B2B/B2C hybrid audiences, and wholesale pricing tiers. Acceptance criteria • Automations live and sending in production. • Segments populate automatically from WooCommerce data. • First monthly report shows KPIs and actionable insights. If this sounds like your wheelhouse, tell me which platform you’d pick and why, plus one quick win you’d implement during week one.