My Facebook landing page used to convert reliably, yet recently the numbers have nosedived even though no structural changes were made on the page itself. All traffic is being tracked through Unbounce, so I can share every visit, scroll-depth, and form-submit metric. The immediate goal is to pinpoint why performance collapsed. I need a methodical review that covers design and layout, copy, calls-to-action, and especially the areas I already suspect: audience targeting and the form submission process. Page-speed tests, funnel visualisation, heat-mapping—use whatever tools you prefer, as long as your findings are evidence-based and actionable. Deliverables • A concise audit report highlighting root causes of the conversion drop, backed by data from Unbounce, Mint CRO, and any supplementary diagnostics you run • A prioritised list of fixes or A/B test ideas I can implement right away • Confirmation that the recommended changes have addressed the issues once applied (follow-up review after implementation) I’ll provide full access to Unbounce at kickoff, plus historical benchmarks for comparison. If you can help me restore (or surpass) previous conversion levels, let’s get started.