Lead Generation Engine (GARCI Lead Flow System) Build an end-to-end lead gen funnel for: Reservations Events Catering queries Group bookings Customer feedback automation Tech Setup: Lead capture forms (website) WhatsApp-based instant follow-up messages CRM integration (Zoho CRM/HubSpot/Custom) Automated lead routing to outlets Email + WhatsApp follow-up sequences Missed-call + abandonment tracking CTA-based onsite popups and triggers Zomato + Google leads captured into CRM (if feasible) Restaurant remarketing audiences setup 3. WhatsApp Integration & Automation Implement: WhatsApp Business API / Gupshup / WATI Flows for: Reservation Confirmation Reminders Event Booking New Offers & Festivals Customer Feedback & NPS Auto-replies & Menu sharing Lead → WhatsApp nurturing Integration with Meta Ads (Click to WhatsApp) 4. Ad Campaign Setup (Meta + Google) Meta Ads Awareness ads Traffic ads Click-to-WhatsApp campaigns Footfall campaigns Menu promotions Retargeting using website & CRM audiences Google Ads Brand search Maps promotion ads Smart campaigns for footfall Retargeting via Google Display Deliverables: Creative set (static + video) Full ad copywriting Pixel installation Conversion tracking A/B testing Reporting dashboards (Fabric) 5. Microsoft Fabric Dashboards (Customer Analytics & Footfall Engine) Build analytics dashboards for: Google + Meta Ad performance Campaign ROI Cost per lead (CPL) Reservation funnel WhatsApp automation performance Customer sentiment & review trends Footfall prediction Outlet-wise comparison Menu-item level insights (if Petpooja data integrated) Data Sources: Meta Ads Manager Google Ads Google Analytics Zomato dashboards (manual ingestion) WhatsApp logs CRM data Petpooja POS (optional phase 2) Tech Setup: Fabric Lakehouse Fabric Data Pipelines Dataflows Power BI embedded dashboards Daily refresh Browser-based sharing 6. Digital Marketing Foundation Setup Must include: Meta Business Suite setup Google Business Profile optimisation GA4 tracking setup Conversion goals Events mapping (scroll, reservations, clicks, WhatsApp) UTM-based campaign tracking Organic social media calendar (optional add-on) 7. Monthly Growth & Optimisation (Optional Add-On) Ads optimisation New creative sets every month Offers & festival campaigns Review building strategy (Google + Zomato) Influencer tie-ups Quarterly photoshoot (optional) Retargeting optimisation WhatsApp broadcast campaigns 8. Expected Skills from Freelancer/Agency We need experts experienced in: Wix / Figma / Modern Web UI Meta + Google ads performance marketing WhatsApp automation platforms CRM integrations Microsoft Fabric / Power BI Restaurant marketing (preferred) Growth strategy & funnel optimisation 9. Timeline & Deliverables Phase 1 (Week 1–2) Website UI/UX + Development Lead capture forms WhatsApp setup Pixel tracking setup Phase 2 (Week 3–4) Ad campaigns live CRM + lead routing Fabric dashboard architecture Phase 3 (Week 5–8) Full automation Dashboards live Optimisation cycles 10. What We Expect in Your Proposal Please include: Your portfolio (especially restaurants/hospitality) Estimated cost Timeline & milestones Tech stack you will use Examples of past dashboards/automation Your approach to scaling footfall Objective Build a premium digital ecosystem that increases: Footfall Table reservations Repeat customers Brand visibility Customer retention ROI from ads GARCI aims to scale across Bengaluru, and digital marketing is a critical lever.