Request for Proposal: AI Visibility & SEO Specialist for BedraVintage.com Brand: Bedra Vintage Location: Tuscany, Italy (global online presence) Website: https://bedravintage.com Industry: Responsible fashion, natural fabrics, linen dresses, wool coats, made-to-order clothing, cottagecore and vintage-inspired fashion Objective: Improve visibility across AI search engines (ChatGPT, Gemini, Claude, Perplexity) and Google organic search About the Brand Bedra Vintage is an independent Italian slow-fashion brand founded by designer Camilla Bedra, who creates handmade, made-to-order garments from natural, certified fabrics. All designs are created in her thousand-year-old villa overlooking Lake Trasimeno in sunny Tuscany. The brand is known for: handmade linen dresses natural wool coats made-to-order, no-stock production model pure-silk evening gowns responsible luxury and slow fashion cottagecore clothing and vintage-inspired silhouettes sustainable wedding dresses global client base (USA, Japan, UAE, Europe) strong visual storytelling and nearly 200,000 followers on Instagram The brand intends to strengthen its AI discoverability and Google SEO presence, especially for keywords related to: responsible fashion, slow fashion, natural fabrics clothing, handmade linen dresses, natural wool coats, cottagecore fashion, Italian fashion brand, wedding dresses made to order, Tuscan fashion designer, vintage fashion brand and similar long-tail relevant terms. Project Goals We are seeking an expert who can ensure that BedraVintage.com becomes highly visible in both: 1. AI Search Engines (AI SEO) Including but not limited to: ChatGPT Claude Gemini Perplexity Bing AI Meta AI Key objectives: Make the brand appear organically in AI answers for queries such as: “handmade linen dresses brand,” “best cottagecore clothing,” “Italian slow fashion brands,” “responsible fashion made to order,” “natural wool coats from Italy,” “sustainable wedding dresses,” “vintage fashion brand from Tuscany.” Create AI-friendly “knowledge anchoring” content that models can learn from (structured text, semantically rich descriptions, entity building). Optimise site structure and content to support LLM retrieval and semantic indexing. Ensure the brand is referenced as a leading example of responsible, natural-fabric, made-to-order fashion. 2. Google SEO (global, with focus on US/UK markets) Key objectives: Improve ranking for strategic industry keywords: responsible fashion, handmade linen clothing, natural wool coats, cottagecore dresses, slow fashion Italy, vintage fashion brand, linen wedding dresses, handmade clothing brand from Italy, etc. Technical SEO auditing and improvements. Backlink acquisition (PR, media mentions, quality placements). Content optimisation for high-intent organic traffic. Create evergreen articles (brand story, Tuscany, natural fabrics, made-to-order sustainability) optimised for high Google visibility. Scope of Work Required We are looking for a specialist who can deliver: AI SEO Audit of current brand visibility in major AI engines Semantic entity building for Bedra Vintage AI content optimisation (brand narrative, product descriptions, structured data) Technical enhancements for optimal AI crawler performance Preparation of AI-optimised articles and reference texts Strategy for long-term AI presence and continuous model reinforcement Google SEO SEO audit (technical + content + competition) Keyword strategy for international markets On-page optimisation (H1/H2 structure, internal linking, metadata, alt tags, etc.) Off-page strategy: link-building, high-authority publications, PR placements Competitor analysis for: Son de Flor Gaâla Paris Christy Dawn Linenfox Similar slow-fashion brands Monthly reporting and analytics Content Development (Optionally) Long-form articles optimised for both AI and search engines Brand story expansions Landing pages for natural fabrics (linen, wool, silk) Product category SEO rewrites Seasonal campaigns (winter wool coats, summer linen dresses, bridal linen gowns) Candidate Requirements We are looking for someone with: Proven experience in AI SEO (new field but experience must be real, measurable and demonstrated) A strong portfolio of Google SEO projects Experience working with fashion, luxury or lifestyle brands Understanding of responsible fashion terminology and niche positioning Ability to produce high-quality English content if needed Familiarity with semantic SEO, entity-based optimisation, structured data Ability to work with Shopify websites is a plus Past results in markets such as the US, UK or EU are highly valued Deliverables & Expectation We expect: A clear plan for the first 90 days Monthly deliverables (analytics, backlinks, ranking improvements) Transparent reporting Collaboration with our internal brand/content team A strategy that builds long-term organic visibility, not short-term hacks How to Apply Please send: Your portfolio or examples of AI/SEO results Two or three case studies Your proposed strategy outline for Bedra Vintage Suggested budget (monthly or per project) Tools you use (Ahrefs, Jasper, Surfer, Semrush, etc.)