We are seeking a professional to implement significant aesthetic improvements to our current website, www.apcbrokers.com.ar, which is built on WordPress. The objective is to modernize the interface, enhance the User Experience (UX), and improve the site's overall usability, ensuring an attractive and responsive design across all devices. Additionally, we require the creation of a new, specific landing page titled "Sumate como PAS" (Join as a PAS). This page must be designed to capture the interest of Insurance Advisor-Producers (PAS) and convert them into collaborators for our brokerage firm. It should feature a clean design, an effective Call to Action, and—potentially—a contact or registration form. The project focuses on the insurance brokerage sector; therefore, experience in similar projects or related industries will be highly valued. 1) The scope of work includes: - General aesthetic improvements to the existing website to give it a more professional profile and project a more substantial image of our brokerage firm. - Enhancing the visual design of the homepage (specifically the slider section, "Our Branches," "Had a Claim?", and "FAQ" sections). - Improving the visual hierarchy of text and sections. - Improving the design of the "Products" section across all relevant pages to ensure visual consistency throughout the site. The existing custom forms must be retained and updated with the new aesthetic design. - Reorganizing site sections using visual blocks, icons, and improved content hierarchy to achieve a more modern and clear presentation. - Improving the website footer. - Enhancing the aesthetics of informational sections. References: 2) Creation of a new page / landing page: "Sumate como PAS" (Join as a PAS) or "Sumate a APC" (Join APC). This page will be aimed at attracting Insurance Advisor-Producers who wish to work with our organization. The landing page must include: - A Hero section (introduction/presentation). - Benefits of working with APC. - An explanation of the support we provide. - Logos of partner insurance companies. - A profile of the type of producers we are seeking. - A contact form for interested parties. - A modern, clean design optimized for conversions. - Mobile adaptation: - Verification that the entire design functions correctly on mobile devices. This page should be incorporated via a Call-to-Action button within the homepage slider, as well as in the main menu. ____ References: https://www.lauro.com.ar/ https://dbaseguros.com.ar/forma-parte-dba https://sarra.com.ar/sumate/ The goal is to create a page that is similar in concept but visually more modern. ____ When applying, please include: - Examples of similar websites you have built - What aesthetic improvements you would propose for the current site - Estimated delivery time