WordPress Design & Speed Optimization

Customer: AI | Published: 19.11.2025

I’m supporting several small-business clients through my digital-marketing micro-agency and need a reliable WordPress specialist to step in on three recurring fronts: full-site design, custom HTML/CSS tweaks, and performance optimisation that hits Core Web Vitals targets. Here’s the kind of work you’ll step into: revamping existing sites or spinning up new ones on lightweight themes, hand-coding sections the page builders can’t handle cleanly, and then squeezing every millisecond out of load times with smart image handling, caching and script management. You’ll often be working alongside our paid-ads campaigns, so pages must stay conversion-focused and mobile-first. What I’d like to see in your first message is a quick rundown of your relevant experience—projects where you personally improved site speed or built responsive layouts, the tools you favour (Elementor, Gutenberg, WP Rocket, Cloudflare, etc.), and any before/after metrics you can share. Deliverables for each assignment will typically include: • A responsive, accessible layout that mirrors the approved Figma or wireframe. • Custom CSS/HTML where the theme falls short, kept in a child theme or code snippets for maintainability. • Page-speed results in the green zone on PageSpeed Insights for both mobile and desktop. If you’re comfortable jumping between design tweaks, code edits and performance tuning without hand-holding, let’s talk.