My WordPress site needs a focused update that touches both content and technical performance. It's very basic work so I need it ASAP. I have a set of keywords and updated content ready to go; they must be woven naturally into revised copy across the existing pages and into 2–3 new product listings. Alongside the text edits, I’ll supply fresh images and a few short videos that have to be placed and formatted for a consistent look and fast load time Because speed is just as important as messaging, I want the back-end tightened up: image compression, lazy-loading for the new videos, script minimisation, database clean-up, and a solid caching solution. The goal is to see a noticeable bump in Core Web Vitals and an overall snappier feel on both desktop and mobile. Deliverables • Updated page copy and product descriptions with my provided keywords • Properly embedded and optimised images/videos • Site performance improvements that bring average load time under three seconds on GTmetrix or similar test You can work with any proven performance plugin or manual optimisation techniques, as long as the final result is stable and easy for me to maintain.