Project Overview We are seeking an elite WordPress Developer/Architect to lead a complete brand overhaul for our flagship Premium B2B SMTP & Email Infrastructure Brand. This is a fresh, ground-up build using a modular, component-based architecture. The successful delivery of the flagship site will lead to the rollout of two additional sister brands in our portfolio using the same established framework. Technical Mandate (Non-Negotiable) • Performance: The build MUST achieve a 90+ Mobile PageSpeed score out of the box. • Architecture: Custom Gutenberg-first development. We require a modular approach where CSS and JS are registered and enqueued only for the blocks present on a specific page. • No Elementor, Divi, or heavy page builders. We are moving away from these to eliminate legacy technical debt. • Compliance: LCP ≤ 2.0s, INP ≤ 200ms, and zero main-thread tasks exceeding 50ms. Scope of Work Phase 1: Multi-Brand Figma Design System • Create a master Design System in Figma (Shared UI library: buttons, cards, forms, pricing tables). • Demonstrate how this system applies distinct visual identities (colors/typography) for the flagship and two sister brands. Phase 2: Modular Development • Build a lightweight custom WordPress theme. • Develop custom Gutenberg blocks (e.g., SMTP pricing grids, technical feature lists). • Implement technical SEO best practices (Semantic HTML, Schema markup, SVG sprites). Selection Process Bidders must include: 1. A live URL of a WordPress site you built that currently maintains a 90+ Mobile score. 2. A brief explanation of your workflow for conditional asset loading in Gutenberg. 3. Confirmation of a milestone-based payment schedule released only upon meeting the performance guarantee.