My current site no longer reflects the level of quality I want to project—its visuals feel dated and the overall experience needs a fresh, user-centric touch. I’d like an experienced web professional to run a thorough audit that zeroes-in on design and user experience, then advise me whether a partial redesign or a full rebuild (in WordPress, Webflow, or another platform you deem better suited) will deliver the strongest results. Scope • Evaluate the existing UI, layout, navigation flow, mobile responsiveness, and visual consistency. • Pinpoint pain points contributing to the “outdated visuals” I’ve already noticed and flag any additional UX hurdles you uncover. • Compare the site’s current capabilities to modern best practices so we can weigh the effort of incremental fixes against starting fresh on a new stack. Deliverables 1. An illustrated audit report highlighting issues, supported by screenshots or screen-capture video. 2. Actionable recommendations that outline: – Quick-win tweaks if a redesign is feasible. – A step-by-step rebuild roadmap if migration is the smarter play, with pros/cons for WordPress, Webflow, and any alternative you recommend. 3. A high-level timeline with milestone suggestions so I can budget and prioritise. Acceptance Criteria The report must be clear, visually annotated, and written in plain language I can share with stakeholders. Recommendations should include at least two concrete design directions (redesign vs. rebuild) and justify each with estimated effort and impact. If you have a proven eye for modern UI/UX and can present findings succinctly, I’m ready to get started. https://redriverapplianceservice.ca/ Additionally, it would be ideal if you could update or redesign the homepage as part of this process to visually demonstrate how the new design approach will change the overall perception of the site. If I like the new homepage concept, we can continue working together on the full redesign.