I have a brand-new non-fiction book coming to market and I need a press release that makes the announcement impossible to miss. The piece must balance a clear, engaging narrative with the structure journalists expect from a tech-oriented release. The goal is straightforward: announce the product and spark media interest. While the book itself dives into the craft of writing, the release has to translate that “writing book” concept into a news-worthy angle—one that highlights its practical value to readers and positions it as a must-cover story for tech, business, and publishing outlets alike. What I’m after: • A headline, sub-headline, and 400-600 word body that follow standard press-release formatting (dateline, boilerplate, contact info). • Messaging that leans on crisp, benefit-driven language and avoids fluff. • SEO-smart keyword placement without sacrificing readability. • Final copy delivered in both Word and Google Docs for easy edits. Strong familiarity with AP style, PRWeb/PRNewswire guidelines, and book-launch campaigns will be a plus. I’ll supply background notes and key selling points as soon as we get started.