Ecommerce Website Optimization – Ads Ready, SEO & Conversion Focused (India) Job Description I am looking for an experienced freelancer or agency to audit, optimize, and finalize an India-based ecommerce website so that it is fully ready to run paid ads (Meta & Google) without any tracking, policy, or technical issues. The goal is to make the website fast, trustworthy, SEO-optimized, mobile-friendly, and conversion-focused for Indian customers. This project is assignment and performance based. The final delivery will be tested by running ads, so the website must be properly prepared. Scope of Work 1. Website Audit & Optimization Full audit of current website structure, UI/UX, and performance Improve layout, spacing, navigation, and overall professionalism Optimize site speed and responsiveness Ensure a clean, flat, and conversion-friendly design 2. Product & Content Improvements Improve product titles and descriptions (benefit-driven) Ensure multiple product images and proper formatting Clearly show delivery timeline, COD availability, and return information 3. Trust & Conversion Optimization Add verified customer reviews Add trust signals (secure payments, COD, delivery, returns) Create and link proper policy pages (Privacy, Terms, Shipping, Refunds) Optimize checkout flow to reduce drop-offs 4. Ads-Ready Setup (Mandatory) Setup and verify Meta Pixel and Google Analytics Configure standard events: View Content, Add to Cart, Initiate Checkout, Purchase Domain verification in Meta Business Manager Ensure compliance with Meta and Google Ads policies No tracking errors or policy issues 5. SEO Optimization On-page SEO for homepage, category pages, and product pages Optimize title tags, meta descriptions, headings, URLs, and images Improve site structure for search engine indexing 6. Email & Support Setup Configure professional domain-based email Setup order confirmation, support, and abandoned cart emails Ensure proper email authentication if required 7. Mobile Optimization Ensure excellent mobile usability Improve font sizes, button spacing, and touch interactions Deliverables Fully optimized ecommerce website Ads-ready setup with verified tracking SEO-optimized pages Professional email configuration Website tested on desktop and mobile Short documentation or explanation of work completed Requirements Proven experience with ecommerce websites Strong knowledge of Meta Ads, Google Ads, and tracking Solid understanding of SEO fundamentals Experience working with Indian ecommerce audiences Ability to deliver work without tracking or policy issues