Steviva Brands Website Rebuild & Lifecycle Marketing System Platform: Shopify + Klaviyo Issued by: Steviva Brands Target Launch: 30–90 Days from Project Start Core Navigation Primary navigation: Shop Learn Recipes Blog About Wholesale Contact Conversion elements: • sticky add-to-cart • subscription option • cross-sell bundles Klaviyo Flow Buildout Below are the required flows from start to finish. Flow 1 — Welcome Series Trigger: New subscriber Email 1 – Welcome • Brand story • Mission of reducing sugar • Discount code Email 2 – Education • What makes Steviva different • Clean label ingredients Email 3 – Product introduction • Best sellers Email 4 – Recipe inspiration • Baking without sugar spikes Email 5 – Social proof • Reviews and testimonials Email 6 – Final conversion push Flow 2 — Abandoned Cart Email 1 – Reminder (1 hour) Email 2 – Benefits reminder (12 hours) Email 3 – Incentive offer (24 hours) Flow 3 — Abandoned Checkout Email 1 – Checkout reminder Email 2 – Ingredient education Email 3 – Offer incentive Flow 4 — Post Purchase Flow Email 1 – Thank you Email 2 – Product education Email 3 – Recipe suggestions Email 4 – Review request Email 5 – Cross sell Flow 5 — Product Education Flow Triggered by purchase of specific product. Example: Allulose purchase Emails: • What allulose is • Baking tips • Recipe examples Flow 6 — Replenishment Flow Triggered by estimated product usage. Example: • 30 days after purchase • 45 days reminder Flow 7 — VIP Customer Flow For high value customers. Emails include: • early product access • exclusive recipes • loyalty rewards Flow 8 — Win Back Flow Triggered after inactivity. Emails: • “We miss you” • New products • Discount incentive Flow 9 — Recipe Engagement Flow For users downloading recipes. Emails: • recipe follow up • ingredient recommendations • baking tips Flow 10 — Content Authority Flow Monthly educational newsletter. Content includes: • sugar reduction science • new recipes • ingredient guides Design Direction Design should be: Clean Modern Science-credible Health oriented Inspirations include: • Athletic Greens • Thrive Market • Perfect Keto Brand tone: Smart Trustworthy Slightly playful Proposal Requirements • Relevant Shopify projects • Klaviyo experience • Conversion optimization case studies • Estimated project timeline • Detailed pricing breakdown Thank you.