I’m launching a direct-to-consumer skincare line and need a Shopify specialist to turn my ready-made template into a high-converting storefront. Sales are the north star, so every decision—from layout tweaks to app integrations—should push visitors toward a smooth checkout. I’ll supply the theme files, brand palette, product photography, copy, and an initial SKU list. Your role is to: • Install and customise the template so it’s fully on-brand and responsive • Configure collections, navigation, payment gateways, shipping, and taxes • Add essential sales apps (reviews, upsells, email capture) without bloating load times • Handle basic on-page SEO and connect Google Analytics for performance tracking Acceptance criteria • Template live on my Shopify account and pixel-perfect across devices • Homepage, collection, product, cart, and checkout all tested end-to-end • Mobile speed score of 60+ in Shopify’s report • Store launched on my custom domain with no errors or broken links If you’ve built beauty or fashion stores before, even better. Share two recent Shopify URLs you personally delivered and your estimated timeline so we can get started right away.