I run an online party shop selling handmade cake toppers and themed party decorations. My store is performing well, but I want the website to look more professional, modern, and visually appealing. I need someone who can improve the design, user experience, and overall conversion rate. This is not a full rebuild, the shop is already running on Shopify. I just need a skilled expert to upgrade the look, structure, layout, and branding. I’m looking for someone who can: Design & Layout Improve the overall visual design and make the website look clean, modern, and fun Redesign homepage layout Organize product categories (Shop by Theme, Best Sellers, New In, Bundles, etc.) Improve product pages (titles, descriptions, layout, trust elements, FAQ, delivery info) Branding Create a consistent look across all pages Improve colour palette, typography, banners, and visuals Add a more “premium but playful” style (for kids’ parties) User Experience Make it easier for customers to find products Improve navigation & site structure Improve mobile design (very important) Conversion Optimization Add or optimize “Frequently Bought Together” / upsells Improve product photos (if needed) with consistent framing Add trust icons, delivery info, and clear policies Improve checkout experience