I’m ready to launch a new Shopify store for a line of physical products and need an experienced developer to turn my chosen theme into a polished, conversion-focused storefront. The theme is already selected and licensed, so the job starts with installing it, applying my brand colors, typography, and imagery, then setting up the core structure—homepage, product pages, collections, cart, and checkout. Smooth, secure payment configuration must follow, alongside standard shipping settings for domestic and international orders. The single must-have feature is a robust product-review system. Whether that’s Shopify’s native reviews app or a trusted third-party integration is up to you, as long as it fits the theme cleanly and shows star ratings on collection pages as well as detailed feedback on product pages. Because we sell tangible goods, inventory tracking needs to be activated, variants correctly mapped, and stock alerts tested in both the admin and on the customer side. Speed optimization and mobile responsiveness are non-negotiable; my theme is lightweight, but I’ll rely on you for best-practice tweaks (lazy-loading, minification, image compression). Deliverables • Theme installation and full visual customization • Product and collection templates refined and tested • Product-review functionality installed, styled, and proven to work • Payment gateway, tax, and shipping settings configured • Basic SEO setup (meta titles, descriptions, alt text) • Performance tuned across desktop and mobile • A brief hand-off guide or walkthrough video so my team can manage day-to-day tasks Once the store is live and QA is complete, I’ll need up to a week of post-launch support for any minor tweaks or questions. If you’ve built similar physical-product storefronts and can share examples, that will help me shortlist quickly.