My Shopify store is already up and running; now it needs to feel fast and look fresh. The scope is split between performance tuning and a subtle visual facelift. Technical speed work • Image optimisation – compress, convert to next-gen formats and set proper lazy-load so product shots appear crisp without slowing things down. • Code minification – trim and minify CSS / JavaScript, remove unused snippets in Liquid, and inline critical assets where it brings a real gain. • Server response – review Shopify theme calls, app footprint and any blocking scripts to shave down first byte time. Graphical refresh The layout should flow better on both desktop and mobile. Rearrange key sections, modernise typography and spacing, and introduce new hero banners or supporting graphics that keep brand colours but add visual energy. Deliverables • Lighthouse or PageSpeed Insights mobile score of 80+ once work is complete • Optimised image set delivered in place and as a backup ZIP • Updated theme files with clean, minified code (Liquid, CSS, JS) • Revamped home page and at least two core templates (product & collection) featuring the new graphics • Short hand-off note summarising changes and how to update assets in future Tools likely involved include Shopify Theme Editor, Liquid, Lighthouse, GTmetrix, Photoshop / Figma—use whatever combination you prefer as long as the goals above are met.