I’m ready to squeeze more revenue out of my Shopify storefront by giving the entire landing experience a performance-driven makeover. The store runs on Shopify (domain registered through Squarespace), so the work takes place inside the Shopify theme editor and Liquid templates. The top priority is converting visitors into buyers. To get there, I need: • A fresh, sporty-looking layout that instantly communicates energy and trust. • High-impact product showcases that surface best-sellers and new drops, with clear upsell and cross-sell points. • Streamlined category pathways so shoppers can jump from the homepage to the right collection or product page in as few clicks as possible. Alongside the landing page, supporting pages (collections and key product templates) should inherit the new visual language and optimized flow so the experience stays consistent through checkout. Please build directly in my Shopify theme (or in a duplicate for staging), keep load times tight, and leave the code clean enough for me to tweak future promotions without headaches. I’m happy to supply product images, copy, and any brand assets you need the moment we kick off.