My current Shopify store sells specialty food products, but the layout and content no longer tell the brand story or move visitors smoothly toward checkout. I need a full redesign that blends compelling imagery with concise, persuasive copy to lift conversions. Key objectives • Turn every section of the site into a storyline that leads to “Add to Cart” • Replace the existing layout with a clean, mobile-first design while keeping load times fast • Refresh product pages so photography, copy, and calls-to-action work together to upsell bundles and new launches What matters most – Demonstrable experience with food or beverage brands on Shopify (links must already be in your Freelancer portfolio) – A strong eye for photo-driven storytelling: hero shots, lifestyle sequences, ingredient close-ups – Solid grasp of CRO fundamentals: clear hierarchy, trust badges, optimized checkout flow Deliverables 1. Custom Shopify theme (or heavily modified premium theme) set up on a staging store 2. All visual assets positioned and sized for retina and standard screens 3. Revised copy deck woven through the design to reinforce brand voice 4. Final hand-off with installation instructions and one round of post-launch tweaks When you reply, include direct links to past work that proves your food-brand track record. Skip generic lists—I’ll focus on live examples that show measurable sales or UX improvements.