I run an online mental-health organisation and want to strengthen our digital presence in two areas: search and social. Search first. I already have a starter list of keywords that relate to therapy, counselling, and mental-health resources. I’d like you to analyse that list, expand it where it makes sense, and prioritise the terms that can realistically move the needle for us. From there, please map the final keywords to the pages on our site and advise on how they should appear in titles, meta descriptions and on-page copy. No content rewriting is needed right now—just the research and clear placement guidance. Next, social. We don’t yet have a Business Facebook page, so I need the account created from scratch, fully branded and ready for my team to maintain. Once it’s live, we’ll handle ongoing posts and updates ourselves. Deliverables • A spreadsheet of refined keywords with search volume, competition level and page mapping • A concise set of on-page placement recommendations (titles, meta, header hints) for each keyword • A fully set-up, branded Facebook Business Page with profile image, cover, CTA button, basic service tabs, messaging settings and admin access handed over If you have experience in mental-health or non-profit niches, all the better, but it isn’t mandatory. What matters is solid keyword strategy, clean documentation and a professional Facebook build that’s ready for us to take forward.