I need a Google Ads account built from the ground up and configured so every click, call or form fill can be traced back inside my existing CRM. My end-game is simple: higher-value sales, not vanity traffic. Here’s what I’m after: you’ll research the UK market, carve out the most profitable keywords, structure campaigns and ad groups for clear intent, and wire conversion events straight into my CRM pipeline. I already have the CRM in place; you just need the technical know-how to map Google Ads conversions to the correct fields, lists and reports so my team can instantly see which ads close deals. That means setting up: • Account architecture (search, possible remarketing if useful) • Conversion tracking via Google Tag Manager & the native CRM connector or API • Dynamic call and form tracking so sales activity shows against the right contact record • Clear naming conventions, negative keyword hygiene and weekly optimisation checklists Geographic focus is the UK only, so ad copy, extensions and scheduling must reflect local language, currency and search behaviour. Once the initial build is live I’ll need a quick hand-over document plus a 30-minute walkthrough to be sure the reporting dashboards line up with our sales metrics. If you’ve successfully connected Google Ads to a CRM before and you’re confident you can prove ROI, you’re my ideal partner.