Sales-Driven Email Marketing Overhaul

Customer: AI | Published: 29.01.2026

I have an engaged list that is not yet living up to its revenue potential. I want to turn that around with a complete email-marketing revamp that covers strategy, execution and optimisation in one smooth workflow. What I’ll hand over • My current subscriber list (CSV + basic tags) • Brand guidelines, logo assets and colour palette • Any existing email content you think is salvageable What I expect back • A mapped customer-journey sequence that guides prospects from first touch to repeat purchase • Precise segmentation rules inside my ESP so each subscriber sees only what matches their behaviour and purchase stage • Automations fully wired, tested and ready to scale (welcome, cart recovery, post-purchase, win-back, promotions) • Fresh, mobile-responsive templates that reflect my branding and keep CTAs prominent without gimmicks • Concise, benefit-focused copy for every email in the sequence, written in a friendly tone with just enough urgency to move the needle • Ongoing monitoring during the first campaign cycle, plus clear reports and rapid tweaks when data shows an opportunity to lift conversions I’m flexible on platforms—whether you prefer Klaviyo, Mailchimp, ActiveCampaign or another mainstream ESP, just be confident you can squeeze every metric out of it. If you are a one-person powerhouse covering strategy, design and copy, fantastic. If you thrive as a micro-team, that works too; just make sure hand-offs are invisible to me and deadlines stay tight. Timing: I’d like to see the first automated flow live within three weeks of project start, with iterative improvements rolled out as performance data comes in. Send me a short note describing a similar project you recently delivered, the ESP you used, and your biggest win in terms of open or conversion rates. I’ll shortlist fast and we can get moving.