I need a polished, fast-loading WordPress site that positions my EdTech brand as both a free knowledge hub and a storefront for our paid courses. Visitors should immediately find open-access resources—articles, downloadable PDFs and short videos—while also seeing clear calls-to-action that lead them to our premium video-lecture and written-material courses. Core build goals • Elegant, responsive design that feels trustworthy on desktop and mobile. • Course catalogue where each product page can host trailers, syllabi, pricing, and an “enrol now” button. • Optional user accounts: guests can browse without signing up and even purchase , yet a registration flow is available for those who want progress tracking or saved wish-lists. • Secure checkout via WooCommerce (or a comparable payment module) and automated enrolment once payment clears. • Resource library section organised by topic tags so free content is easy to filter and share. • SEO-ready structure, schema where helpful, and caching/CDN best practices so pages stay quick even when video embeds are present. Technical stack preferences WordPress on the latest stable PHP; a proven LMS plugin such as LearnDash, TutorLMS or LifterLMS; Elementor or Gutenberg blocks for layout flexibility; WooCommerce for transactions. I’m open to your expert suggestions if they achieve the same result with better performance. Deliverables 1. Fully configured WordPress site on my hosting, including theme, plugins, and demo content. 2. Five principal page templates (home, resources archive, course catalogue, single course, checkout). 3. Payment gateway and email automation working end-to-end. 4. Written hand-over guide plus a short recorded walk-through so my team can add future courses independently. Launch timeline is flexible but I’d like the first working draft within two weeks once we kick off. Let me know your relevant portfolio links and which LMS stack you’re most comfortable with, and we can get started.