My e-commerce site relies on Cloudflare, yet the current page and cache rules are not behaving as intended. I keep seeing outdated content after product edits, and manual purges are becoming routine instead of exceptional. This hurts page-load speed, search rankings, and—most importantly—customer experience. I need an experienced Cloudflare developer to: • Audit every existing rule (Page Rules, Transform Rules, Cache Rules, Workers, APO if relevant) and identify conflicts or mis-scopes that cause stale assets to persist. • Re-configure or create the proper rule set so new or updated products appear instantly while non-changing assets remain aggressively cached. • Set up an automated, bullet-proof cache-clear approach for catalogue updates—whether that means webhook-triggered purges, tag-based purging, or another proven technique. • Provide a concise hand-off document showing what was changed, why, and how to adjust TTLs or bypass logic in the future. Acceptance criteria 1. No stale product pages or images after updates (tested with multiple SKUs). 2. GTmetrix or WebPageTest shows faster first-load and repeat-load times versus baseline. 3. Google Search Console no longer flags “submitted URL marked ‘noindex’ due to soft 404” or similar cache-related crawl issues. If you’re fluent with Cloudflare’s latest rule engine and you can demonstrate past successes with e-commerce performance tuning, let’s get this polished quickly.