Project: Google Tag Manager & Meta Pixel Setup for Multi-Site Tracking Description: We’re looking for an experienced technical marketing specialist who can help us properly set up and connect our analytics and ad tracking across multiple websites. We operate a main brand website and a separate ticketing checkout website (custom-built platform). We need a unified tracking and conversion setup to measure real ad ROI — not just clicks. Scope of Work: Audit our current Google Tag Manager and Facebook/Meta Pixel setups. Install or correct the GTM code on both sites (main site + ticketing/checkout site). Set up key conversions and events — such as ticket purchases, page views, button clicks, and other meaningful user actions. Ensure Google Ads, Google Analytics (GA4), and Meta Ads Manager are properly linked and reporting accurate data. Help us confirm whether ad spending is actually generating sales and how to interpret the reports. Deliverables: Correct GTM and Meta Pixel deployment on both websites. Custom events and conversions aligned with our business goals. Verified data flow in GA4 and Ads dashboards. Short walkthrough or documentation showing what’s been configured and how to track performance. Requirements: Proven experience with Google Tag Manager, GA4, and Meta Pixel. Familiarity with event tracking across multiple domains or subdomains. Ability to clearly explain tracking logic and marketing metrics. Optional bonus if you’ve worked with custom checkout or ticketing systems before.