I’m ready to give my news website a fresh, modern-and-clean makeover by customizing a brand-new theme. The goal is to move beyond a simple skin swap: I want a thoughtfully structured layout that feels spacious, highlights high-quality imagery, and keeps stories easy to navigate on desktop, tablet, and mobile. Key requirements • Custom theme build or deep modification of a premium starter theme—whichever gets us the best, leanest result without bloated code. • Visual style: minimal chrome, ample white space, crisp typography, and prominent hero images for top stories. • Rotating ad slots and banner placements that cycle automatically (think header, sidebar, in-article, and footer). I need the rotation logic, scheduling and easy swap-out controls set up inside the CMS. • Clean, fast loading pages (Core Web Vitals friendly) even when ads are active. • Fully responsive design with graceful fallback for older browsers. Deliverables 1. Installed and configured custom theme on my staging environment. 2. Styled home, category, article, and search pages to match agreed mock-ups. 3. Ad/banner rotation module integrated and tested, including documentation on how I swap creatives. 4. Final migration to live site plus a concise hand-off guide. I’ll provide brand colors, logo assets, and sample imagery. You’ll bring theme development expertise, an eye for modern editorial design, and the know-how to integrate rotating ads without slowing the site. If this sounds like your wheelhouse, let’s talk timelines.