Website Design Brief — Advanced Water Filtration Business Overview We are a premium water filtration company based in Victoria, Australia, offering supply and professional installation of: ● Whole House Water Filtration Systems ● Under Sink Reverse Osmosis Systems ● Ongoing filter replacements and scheduled maintenance We are positioning ourselves as high-end, trustworthy, and knowledgeable — combining quality products, expert advice, and professional service. Website Objectives ● Reflect a premium, modern, professional brand ● Educate customers on filtration types and health impacts ● Generate qualified leads (quote requests & contact form submissions) ● Rank high on Google and AI search (LLM) ● Be fast, mobile-friendly, and scalable ● Enable us to easily add blogs, case studies, FAQs, and location-based landing pages internally (no dev required) Key Pages & Structure (Sitemap) 1. Home 2. About Us 3. Whole House Filtration 4. Reverse Osmosis Systems 5. Installation Services 6. Filter Replacements / Maintenance Plans 7. Water Quality FAQ 8. Service Areas (template to scale content across Victoria) 9. Blog 10. Contact Optional/Expandable: Case Studies, Glossary, Comparison Pages (RO vs Whole House), Quote Calculator (future) Design Requirements ● Clean, minimal, modern aesthetic ● Use white space, bold headings, clear CTAs ● Reflect a high-trust service (premium without feeling sterile) ● High-quality visuals (we’ll supply install photos/videos if needed) ● Mobile-first design is mandatory Competitors websites: ● https://www.completehomefiltration.com.au/ ● https://www.puretec.com.au/ ● https://www.wateranalytics.com.au/ Platform & Tech Requirements ● Platform: WordPress (self-hosted) ● Page Builder: Elementor Pro or Custom lightweight theme ● SEO Plugin: RankMath ● Blog: Editable in backend with SEO-optimised structure ● CDN & Speed Optimisation: WP Rocket or FlyingPress + Cloudflare ● Image Format: WebP + lazy loading ● Security: Wordfence or similar SEO & LLM Optimisation Requirements ● Schema markup: FAQPage, HowTo, LocalBusiness ● Clear H1, H2, H3 hierarchy ● Structured content on every service page (incl. FAQs) ● Internal linking structure (clusters) ● Meta titles + descriptions editable per page ● Blog, glossary, and FAQ content formatted for AI snippet visibility Features & Functionality ● Contact form (quote request, general enquiries) ● Google Maps integration for service areas ● CRM-ready (HubSpot or similar integration) ● Live chat (optional – placeholder) ● Email capture (newsletter + lead magnet-ready) ● Sitemap.xml, robots.txt, and Analytics/Tag Manager integration Deliverables ● Fully functional WordPress site on staging server ● Launch-ready version with all core content/pages live ● Admin training or documentation (how to edit pages/blogs) ● SEO checklist complete ● Speed/load test results < 2 sec ● Post-launch support period (optional but preferred) Budget & Timeline ● Budget: Open to quotes, seeking value not cheapness ● Timeline: within 8 weeks