My brand needs a clean, modern symbol that can stand on its own without heavy typography. I’m leaning toward an iconic mark—something geometric or subtly organic—that feels current yet timeless, rendered in a neutral, muted palette (think warm greys, soft taupes, or gentle desaturated tones). The logo has to scale beautifully from a small favicon to large signage, remain legible in a single-color application, and look equally sharp on digital and print media. Please base your work on original concepts only, avoiding clip-art or stock imagery. I’ll share a brief about the brand personality, target audience, and any reference mood boards the moment we kick off. Deliverables (all in vector and high-resolution raster formats): • Primary icon in full color • One-color and reverse variants • Source files (AI / SVG / EPS) plus PNG & JPEG exports • Color codes and minimal usage guidelines for future consistency Final approval hinges on crisp lines, balanced negative space, and faithful adherence to the muted color scheme. I’m happy to answer questions quickly so we can iterate efficiently and wrap this up within a few days.