I’m building a new online storefront and have chosen the Dawn theme as the starting point. The overall look I’m after is clean, uncluttered, and light-weight—no flashy distractions, just a smooth minimalist experience that loads fast on both mobile and desktop. Scope of work You’ll install Dawn, tailor its settings, and refine the layout so the homepage communicates the brand story in a crisp, modern way. Product pages must support customer reviews, related-product carousels, and optional product videos without slowing things down. Collections, navigation, and search should feel intuitive from the first click. Alongside theme tweaks, I need essential Shopify tasks handled: payment-gateway setup, shipping and tax rules, “About” and “Contact” pages, plus basic on-page SEO (titles, meta descriptions, and alt tags). I’ll supply imagery and copy; you can let me know how many products you’re comfortable loading during the build. Deliverables • Fully configured Dawn theme reflecting my visual identity • Homepage, product, and collection templates optimized for speed and mobile responsiveness • Up to the agreed number of products uploaded with reviews, related items, and video blocks in place • Payment, shipping, and tax logic tested end-to-end • Core SEO fields populated and images compressed • Final hand-off with full admin access and a brief walkthrough • One round of minor tweaks after launch (text, colors, small layout shifts) Acceptance criteria The store should score in the green on Shopify’s built-in speed report, render correctly across major browsers and devices, and pass checkout without errors. If you have additional performance or UX improvements that fit this minimalist direction, feel free to propose them—I’m open to smart ideas that elevate the customer experience.