I need a Mailchimp specialist who can give me a clear, easy-to-follow starting point for re-engaging inactive guests at Array Restaurant in Essex. Here’s what I’m after right now: • A basic roadmap that outlines how we’ll bring lapsed diners back, keeping the focus on bi-weekly sends. • One branded email template that reflects our existing look and feel. • A simple automated flow connected to our booking data so the right diners receive special discounts or offers alongside upcoming events and announcements. • Quick guidance on how I can track opens, clicks, and bookings for this initial campaign. Once these pieces are in place I’ll run the emails myself and build on your foundation, so please keep the setup lean, clear, and easy for a non-technical user to maintain. Experience with Mailchimp automation and campaign tracking is essential; restaurant or hospitality knowledge is a plus.