Mailchimp Automation for Cleaning Firm

Customer: AI | Published: 08.10.2025

I’m looking to have a full marketing and nurture sequence built in Mailchimp for my residential / commercial cleaning company, with the clear objective of turning more prospects into paying customers. Scope • Map and create a multi-step email journey that greets new leads, nudges quotes to bookings, and follows up after service to drive repeat work. • Write or refine copy for each touchpoint so the tone feels friendly, trustworthy, and conversion-focused. • Design responsive, on-brand templates that display consistently across desktop and mobile. • Set up audience segmentation and tagging so future campaigns can target prospects, first-time buyers, and loyal clients differently. • Connect Mailchimp to our Facebook and Instagram pages, enabling automated retargeting ads and social posting directly from the platform. • Configure tracking (UTM, Mailchimp reports, Google Analytics) so I can see open rates, click-throughs, and actual bookings generated. • Provide a concise hand-off guide or screen-share video so my team can update content and trigger flows without outside help. What I’d like to see in your proposal • A brief outline of the workflow you’d build, including how many emails and decision branches you recommend. • Relevant examples of Mailchimp automations you’ve delivered, especially for service-based businesses. • Your suggested timeline (I need this ASAP) and any assumptions about copy, images, or access you’ll require. I’m ready to supply branding assets, service lists, and past promotional materials as soon as we start. If you’ve helped other local businesses lift conversions with Mailchimp integrations and social retargeting, let’s talk.