Full Scope of Work 1. Complete Migration (Laravel → WordPress) Export and migrate all content including: Blogs (text, images, links, categories, tags) Pages Media files SEO metadata (titles, descriptions, schema where possible) Maintain existing URL structure for SEO continuity. Set up redirect mapping if any URLs change. 2. Full Website Redesign (UI/UX Overhaul) Create a fresh, modern, premium-looking design for the entire site. Design language should be: Clean Professional Conversion-oriented Brand-consistent Build the new design in WordPress (preferably Elementor or Gutenberg). Improve overall design and user experience, including: Typography Spacing Visual hierarchy Color palette Images/graphics 3. High-Converting Landing Page for Agency Pivot Design and develop a dedicated funnel-style landing page for our new Agency Pivot offering. We will provide copy; freelancer will: Structure it for maximum conversions Add visuals and graphics Add CTA buttons Add social proof and FAQs Use a strong funnel-style layout Must understand CRO, persuasion design, and funnel flow. 4. Technical Setup & Integrations Install essential plugins (speed, SEO, security, forms, analytics). Set up: GA4 / Meta Pixel Email marketing tool integration CRM or Google Sheets data capture Payment gateway (Razorpay/Stripe) if needed Ensure fast load speeds (under 2.5–3 seconds). 5. On-Page SEO and Performance Optimization Optimize images, caching, lazy load. Properly structure headings and content. Migrate old SEO metadata without loss of rankings. Ensure all technical SEO best practices are followed. 6. Documentation and Handover Provide backend access and training on how to: Edit pages Post blogs Manage forms Update landing pages Provide design source files where applicable (Figma preferred). Deliverables Fully redesigned WordPress website All blogs migrated with SEO preserved High-converting Agency Pivot landing page Speed-optimized, mobile-first build Clean, minimal backend setup Final walkthrough and handover documentation Requirements Proven experience in: Custom WordPress redesigns Laravel to WordPress migrations High-converting landing page creation Strong UI/UX portfolio (links required) Excellent communication and timely delivery