This website is a parent-first junior golf platform designed to help families make better decisions about equipment, development, and college pathways. It will include: - A complete junior & adult club recommendation engine - A full custom club builder for every club type - Curated junior equipment bundles - A College Pathway hub with gated PDF resources - A learning library for parents and competitive juniors All built on WordPress + WooCommerce for maximum flexibility and future AI integration. 1. Website Foundation • WordPress + WooCommerce setup with a modern, clean, premium UI. • Page structure: Home, Club Builder, Club Recommendation Tools, Junior Fitting Tool, Shop, College Pathway, Blog, Success Stories, Contact. • Performance-optimized, mobile-first, SEO-friendly. 2. Junior & Adult Club Recommendation Tools • Two fully separate logic flows — adult and junior. • Multi-step forms using Fluent Forms / Formidable / Gravity. • Outputs include: – Recommended Driver, Fairyway, Hybrid, Iron Set, Wedges, Putter Style – Shaft weight, flex, profile, torque band – Length & lie – 2–4 WooCommerce product recommendations • Automatic email delivery with a branded PDF spec sheet. • Parent-friendly and fast experience. 3. Full Custom Club Builder (Adults & Juniors) Builders needed for: Driver, Fairway, Hybrid, Iron Set, Wedge, Putter, and full Junior Builder. Each builder must allow: • Brand → Model → Loft • Shaft brand → model → flex → weight → profile • Grip → size → wraps → logo orientation • Length & lie adjustments • Automatic pricing based on selected components • Add-to-cart as a fully configured WooCommerce item • Ability for recommendation tool results to pre-fill these settings. 4. Structured Product Data System • Heads stored with: brand, model, loft matrix, category tags (low-spin, max-forgiveness, draw-bias, players distance, etc.). • Shafts stored with: brand, model, weight class, flex, launch profile, torque range. • Grips stored with: size, model, color (if needed). • All components must use tags/custom fields so logic can filter them. 5. Scoring System (Critical Component) A points-based scoring engine must convert quiz answers → performance profile → recommended clubs. Scoring buckets include: • Forgiveness • Launch Height • Spin Reduction • Draw Bias • MOI/Stability • Workability • Shaft Weight Band • Shaft Flex Band Developer must: • Build a central scoring class/file. • Map answers to points (+1 to +4 per bucket). • Match bucket scores to WooCommerce product category tags. • Output 2–4 recommended setups. • Keep everything editable and future AI compatible. 6. College Pathway Area • Dedicated page describing college golf roadmap. • Email-gated PDF download. • Integration with Klaviyo/Mailchimp. • Future membership integration ready. 7. Admin Requirements • Ability to add/edit heads, shafts, grips. • Ability to edit scoring mappings. • Ability to update recommended clubs. • Documentation + screen-recorded walkthrough on handover. 8. Developer Skills Needed • WooCommerce custom product configurators. • Strong PHP + custom logic. • Fluent/Formidable/Gravity forms logic. • PDF generation. • Structured data + taxonomy design. • Web performance + SEO fundamental