We need conversion-focused landing pages, not branding pages. This business sells risk reduction, professionalism, and scope clarity — not emotion or storytelling. ⸻ Responsibilities You will build 6 standalone landing pages, each mapped to one service + one intent. Each page must: • Define scope clearly • Reduce customer anxiety • Justify pricing professionally • Filter low-budget leads ⸻ Required Landing Page Sections Every page must include: 1. Clear service headline + local relevance 2. What’s included / what’s not 3. Typical use cases 4. Risk & compliance reassurance 5. Step-by-step process 6. Lead qualification prompts 7. Strong CTA (call + form) ⸻ Platform • Shopify (GemPages or custom sections) OR • Clean HTML/CSS (mobile-first) Design is secondary to clarity and conversion. ⸻ Deliverables • Page wireframes • Final copy • Form logic recommendations • Mobile optimization ⸻ Do NOT Apply If • You focus on branding • You prioritize aesthetics over clarity • You don’t understand service-based buying psychology