MyDecisio — Looking for a Designer / Art Director to Build a Complete B2B SaaS Brand Universe (AI Fintech) MyDecisio is a French B2B SaaS platform built for accounting firms and their SME clients. We automate accounting workflows using AI and deliver strategic financial dashboards. We are undergoing a full rebranding and we are looking for much more than a graphic designer: we need a genuine creative partner capable of building a solid, coherent, and lasting brand universe — one that will give MyDecisio a strong, recognizable visual personality, perfectly suited to an ambitious tech product. The logo shape is already designed. What's missing is everything else: the visual soul of the brand. What we are building together This project goes far beyond picking colors or creating logo variations. We expect a deep reflection on who MyDecisio is visually: how it stands out, what it evokes, what it communicates about our product and our values. The selected designer will be involved in a process of creative consulting and co-construction — not simply execution. They will need to understand our market, our positioning, our users, and translate all of this into a coherent, expressive visual system. The brand universe must work across two environments: Digital / web — SaaS interfaces, UI components, website, social media, email campaigns Print — trade shows, investor pitch decks, business cards, presentation folders Scope of the project 1. Brand strategy & creative consulting Analysis of our positioning and competitive landscape (fintech, SaaS, accounting software) Recommendations on visual mood, graphic territory, and values to project Argued moodboard and creative directions presented before any production begins 2. Color & typography system Definition of a primary and secondary color palette (HEX / RGB / CMYK / Pantone) Selection and justification of a typography system (web + print) Usage rules and combination guidelines 3. Logo variations Application of the brand universe to the existing logo Delivery of all variants: primary, reversed, monochrome, favicon, app icon, print version 4. Complete graphic universe Definition of a graphic style truly specific to MyDecisio: shapes, patterns, textures, layouts, visual treatment Library of reusable graphic elements (icons, shapes, backgrounds, dividers, etc.) UI component style (buttons, cards, badges, tables, alerts) Photography / illustration mood if relevant 5. Brand style guide Comprehensive reference document (PDF + Figma source) Web and print application examples Usage rules, forbidden uses, ready-to-use templates Who we are looking for We are not looking for a contractor who waits for a brief and executes it. We are looking for someone who knows how to ask the right questions, who has strong convictions about what works for a brand like ours, and who is capable of standing behind their creative choices while remaining open to feedback. Proven experience in brand identity and art direction for startups, SaaS, fintech, or B2B tech products Portfolio featuring complete brand universe projects — not just isolated logos or illustrations Ability to work iteratively with regular feedback cycles Proficient with Figma and/or Adobe Illustrator / InDesign Comfortable with both print production constraints (CMYK, bleeds, Pantone) and web design standards French speaker preferred, English fully accepted What we provide Detailed brief with positioning, target audience, and market context Existing logo in vector format Competitor references and design inspirations Color directions already explored Availability for regular exchanges throughout the project Deliverables Moodboard and validated creative direction Complete color palette (all color codes) Typography system (web + print) Logo in all variations (SVG, PNG, PDF) Brand graphic elements library UI style guide (digital components) Complete brand style guide (PDF + Figma / editable source files) Basic print templates (business card, letterhead, presentation cover)