Gaming App Ad Campaign Setup

Customer: AI | Published: 25.11.2025

I’m launching a paid-media push to drive fresh downloads for my online gaming app and want the whole funnel built and optimised from the ground up. The first milestone is end-to-end campaign creation across Google Search, the Google Display Network and Meta Ads; YouTube can follow once we’ve proven ROI on the core channels. Here’s what I need from you: • Set up brand-new Google Ads and Meta Ads accounts (or restructure existing ones if that speeds us up), including conversion tracking via GTM/Firebase so we can see installs in real time. • Build high-quality, mobile-first landing pages tailored to each ad group, making sure they load fast, pass Google’s quality checks and comply with both Google and Meta gaming policies. • Produce all creative assets—headlines, descriptions, banners, short-form video loops—focused squarely on maximising installs. • Launch test campaigns, split-test audiences, keywords and placements, and optimise daily for CPI and ROAS. • Provide clear weekly reports with actionable next steps. Acceptance criteria 1. Tracking fires correctly for installs and in-app events. 2. Campaigns go live without policy flags. 3. CPI targets agreed at kickoff are hit or trending downward within the first optimisation cycle. If you have a proven track record scaling mobile gaming apps through Google Search, Display and Meta, I’d love to see a few case studies when you bid.