We have recently set up our TikTok Ads account and are preparing to launch our first campaigns. To ensure our ad spend is optimized and our attribution is accurate, we are looking for a tracking expert to implement a full-funnel tracking solution. Scope of Work Hybrid Setup: Implement both the TikTok Pixel (Browser) and TikTok Events API (Server-Side). Event Tracking: Set up standard events (ViewContent, AddToCart, InitiateCheckout, and Purchase) plus custom events where necessary. Deduplication: Ensure a robust deduplication logic is in place (using event_id) so conversions are not double-counted. Advanced Matching: Configure the passing of hashed customer signals (Email, Phone, etc.) to improve TikTok’s Match Quality score. Validation: Use TikTok’s "Test Events" tool to confirm both browser and server events are firing and merging correctly. Our Current Stack Ad Platform: TikTok Ads Manager Website Platform: Wordpress but booking in roller Tag Management: tag manager We want to bypass iOS privacy restrictions and ad blockers to ensure every conversion is attributed correctly to our campaigns. We are looking for someone who can complete this setup quickly and verify that data is flowing accurately before we scale our budget.