I’m launching a brand-new Shopify store to strengthen our brand presence, and I need the entire storefront built from the ground up. Scope You’ll start by recommending and installing a lightweight, premium theme, then tailor it so the site feels unmistakably ours. Every page must be fully responsive, with fast load times on mobile and desktop. Key templates include a story-driven homepage, versatile product pages that handle both physical SKUs and instant digital downloads, and collection pages that invite exploration. A clear navigation structure and intuitive menus are essential. Branding Priorities Typography is the single non-negotiable branding element. I’ll supply the licensed fonts, and they need to appear consistently across headings, body text, and buttons without affecting performance. Colours and micro-layouts can follow your creative direction provided they complement the fonts and stay cohesive. Technical Expectations Comfort with Shopify Theme Editor, Liquid, CSS/SCSS, and basic JavaScript is required. Keep third-party apps to a minimum and explain any that you do use. After hand-off, everything must be editable by me without extra coding. Deliverables • Published, mobile-responsive Shopify theme • Customised homepage, product page, collection template, and complete navigation/menu • Brand fonts embedded and cross-browser tested • Short video walkthrough showing how to update sections and add new products I’ll provide product photography, copy, font files, and digital goods assets. The target launch window is four weeks, though I’m flexible if quality benefits. Please send examples of Shopify stores you’ve built where strong typography stands out and mention any premium themes you prefer working with.