The task is to craft a conversion-focused landing page—built in Framer—that persuades visitors to purchase my product/service. Because I have no existing branding, the engagement starts at square one: establishing a visual direction, selecting typography and colors, and then translating that system into a sleek, responsive layout. Your design process should balance aesthetics with clear user flows, persuasive micro-copy, and well-placed CTAs that shorten the path to checkout. While Framer is my preferred tool for its native animations and quick hand-off to production, I’m open to hearing why an alternative might serve the goal better. Please include links to past landing pages you’ve designed, especially any that demonstrate measurable results or creative use of Framer interactions. Deliverables: • Mood board and mini style guide (logo, color palette, typography) • High-fidelity, responsive Framer file with interactive states and mobile breakpoints • Access instructions or export package so my developer—or I—can ship immediately