I’m refreshing the homepage of my new e-commerce website and need a thoughtful UI/UX overhaul that quickly guides visitors from first glance to “Add to Cart.” The project is limited to this one page for now, but I want it to set the visual and functional tone for the entire store. The current layout feels busy and conversion-weak. I’d like a clean, modern hero section, intuitive navigation, clear category callouts, and trust-building micro-interactions. Mobile responsiveness is non-negotiable—more than half of my traffic is on phones—so I need polished desktop and mobile views that feel equally effortless. Preferred workflow is Figma (I can provide the brand palette and logo assets), though Sketch or Adobe XD files are fine if that’s your core tool. Accessibility best practices (contrast, font sizing, button hit-areas) should be baked in from the start. Deliverables: • Low-fidelity wireframe to lock down layout and content hierarchy • High-fidelity mockups for desktop and mobile, ready for hand-off • Clickable prototype demonstrating key interactions and hover states • Style guide snippet showing typography, colors, and reusable components Final acceptance: The prototype loads smoothly in Figma, aligns with the brand colors I supply, passes quick WCAG contrast checks, and gives visitors an obvious path to featured products. Looking forward to seeing how you’ll turn the homepage into a conversion engine.