I run a beauty-focused e-commerce store and need a comprehensive, one-time audit of the entire site. The goal is to understand what content, design elements, and features are missing, which ones should be removed, and what must change so the storefront resonates perfectly with my niche audience of beauty enthusiasts. Please look at user journey, page layouts, copy tone, imagery, navigation, checkout flow, and any technical or SEO gaps that may block conversions. Actionable, prioritized recommendations are key—think of a checklist I can hand straight to my developer and marketing team. Deliverables: • An audit report (PDF or Google Doc) outlining all findings • A clear “do, fix, remove” table for each page or section • Quick-win suggestions versus larger strategic changes, so I can plan implementation phases I will provide full site access, Google Analytics, and any other data you need. All insights must be tailored specifically to beauty buyers rather than general e-commerce norms.