I’m ready to take my app’s visibility and download rate to the next level on both the Google Play Store and the Apple App Store. I already have a baseline set of keywords, performance data, and store assets, but I want a specialist who can blend that groundwork with fresh, data-driven research to maximise reach and convert more page views into installs. Your core mission is twofold: strengthen keyword rankings and lift conversion rates. That means digging into my current data, identifying what still works, expanding into untapped keyword clusters, and then polishing every on-page element—from titles and subtitles to descriptions, screenshots, and preview videos—so the listing speaks directly to target users on each platform. Because the scope is concrete, here’s what I’ll be looking for on delivery: • Updated keyword set for iOS and Android, mapped by priority and search volume • Revised metadata (title, subtitle, description, short description) fully optimised and ready for upload • Creative recommendations (screenshots, icons, promo video copy) with clear rationale for A/B testing • Concise report outlining changes, expected impact, and next steps for ongoing iteration Feel free to leverage any combination of Sensor Tower, App Annie, Google Play Console, or App Store Connect—whatever delivers the strongest insights. If you’ve run successful A/B experiments or have case studies for cross-platform apps, that experience will be a big plus. Once you hand over the assets and summary report, I’ll handle implementation and tracking. Let’s make this app impossible to miss in both stores.