Region: UK (optional expansion to Ireland); Demographics: 25–54 years old, predominantly male; Interests: LEGO/AFOL, Technic/F1/Racing, Star Wars, Model Display, Home Organization, Desk/Study Design; Similar Audiences: 1–5% Look-Availability based on Add-to-Cart/Purchase; Retargeting: On-site activity, social media engagement, and video views over the past 14/30 days. Account and Technical Requirements Install and verify the Meta Pixel + Conversions API (CAPI), standard events: ViewContent, AddToCart, InitiateCheckout, and Purchase; Enable server events and event deduplication; Connect to the product catalog to test Advantage+ Shopping ads; Use a unified UTM format, with a 7D click-first attribution window. Account Structure and Budget Recommendations Daily Budget: Start with £50–£150, expanding based on performance. Structure: C1 Cold Start: Interest/Broad (1–3 ad groups) C2 ASC/Sales-Oriented (Catalog-First) C3 Retargeting: Visitors/Add to Cart/Checkout Abandonment/Video 50% Views Bidding Event: Purchase (New accounts can transition from Add to Cart to Purchase first); Refine stratification and bid optimization after achieving ≥50 weekly conversions. Materials and Selling Points Pain Points: Dust protection, transparent display, customizable design, space-saving wall mounting Scenes: Before-and-after comparisons for study/office/game room; collectibles/gifts Format: 15-30 second vertical user-generated content (unboxing, installation, wall mounting, room ambiance) Carousel (grouped by series/car model/theme) Reels/Stories: Quick assembly + dust comparison CTA: Shop Now / Buy Now / View Collect Region: UK (optional expansion to Ireland) Demographics: 25-54 years old, predominantly male Interests: LEGO/AFOL, Technic/F1/racing, Star Wars, model display, home organization, desk/study setup Similar audiences: 1-5% look-ahead-on-cart/purchase-based on-site activity Retargeting: On-site activity, social media engagement, and video views in the past 14/30 days Account and Technical Requirements Install and verify the Meta Pixel + Conversions API (CAPI), standard events: ViewContent, AddToCart, InitiateCheckout, Purchase; Enable server events and event deduplication; Connect to the catalog to test Advantage+ Shopping Ads; Use a unified UTM format, with a 7D click-first attribution window. Account Structure and Budget Recommendations Daily Budget: Start with £50–£150, and scale based on performance; Structure: C1 Cold Start: Interest/Broad (1–3 ad groups) C2 ASC/Sales-Oriented (Catalog-first) C3 Retargeting: Visitor/Add to Cart/Checkout Abandonment/Video 50% Views Bidding Event: Purchase (new accounts can transition from Add to Cart to Purchase first); perform fine-tuning and bid optimization after achieving ≥50 weekly conversions. Materials and Selling Points Pain Points: Dust protection, transparent display, customizable design, and space-saving wall mounting Scenes: Before-and-after comparisons in study/office/game room; collection/gift Format: 15-30 second vertical user-generated content (user-generated content) short video (unboxing, installation, wall mounting, room ambiance) Carousel (grouped by series/model/theme) Reels/Stories: Quick assembly + dust comparison CTA: Shop Now / Buy Now / View Collection