Mobile game development. Hyper-casual Arcade Game Project Overview: "Color Pulse Runner" 1. Game Concept. "Color Pulse Runner" is a hyper-casual mobile arcade game designed for short, engaging play sessions. The core gameplay revolves around rhythm, reflex, and color matching. Players control a cube that automatically moves forward along a track divided into colored segments. The objective is simple: tap to jump, ensuring the cube lands only on segments that match its current color. The game distinguishes itself with a unique "Color Wave" visual effect for color transitions and integrated haptic feedback, creating a more immersive and satisfying sensory experience. 2. Key Differentiators. Color Wave System: Instead of an instantaneous switch, the cube's color changes in a smooth, wave-like motion, adding a visual cue and a layer of polish. Sensory Feedback: Strategic use of haptic vibrations and crisp sound design provides immediate and gratifying feedback for every action. Structured Progression: The MVP features five hand-crafted levels that progressively introduce new colors, complex patterns, and increasing speed, moving beyond a purely endless runner format. 3. Target Audience & Platform. Primary Audience: Casual gamers aged 12-35. Platforms: iOS & Android (Smartphones). Key Development Tasks & Goals Phase 1: Core Gameplay Prototype. Task: Implement the fundamental game loop: cube movement, one-tap jumping, and basic collision detection. Goal: Create a stable, fun prototype that validates the core color-matching mechanic and controls. Phase 2: Level Design & Progression System. Task: Design and build five distinct levels with a total minimum gameplay time of 15 minutes. Goal: Ensure a smooth difficulty curve, introducing new challenges at each level to maintain player engagement and a sense of achievement. Phase 3: "Color Wave" & Polishing Systems. Task: Develop the smooth color transition system and integrate haptic feedback and adaptive sound. Goal: Elevate the player experience beyond basic functionality. The game should feel responsive, polished, and visually/aurally cohesive. Phase 4: Monetization, Analytics & Advertising. Task: Implement a rewarded ads system (for continues and bonuses) and basic analytics tracking. Goal: Establish the revenue model and integrate tools to measure key metrics (retention, level completion, ad views). Unity Ads Integration: Implement the Unity Ads SDK. Configure interstitial ad displays after a set number of game sessions. Configure rewarded ad displays with bonus grants (continue playing, score multiplier). Test the correct display of ads and reward issuance in various scenarios. Phase 5: Performance Optimization & QA. Task: Optimize the game to run at a stable 60 FPS on target devices and conduct thorough quality assurance testing. Goal: Deliver a bug-free, performant, and publishable MVP that provides a seamless user experience. Phase 6: Preparation & Publication. Google Play Publication. Prepare all necessary graphic assets (icon, screenshots, feature graphic) according to Google Play requirements. Build a Release Build (AAB) with correct signing settings. Prepare the store listing text, select categories, and assign a content rating. Facilitate the upload of the final game build to the developer console and its publication to the specified Google Play account.