Design Draxel Alpha Assets

Customer: AI | Published: 19.11.2025

Draxel is days away from opening the doors to our Alpha release of DEX (Data Extraction), and I need a small set of polished digital touch-points that instantly convey the innovative, cutting-edge nature of the platform. These screens and templates will be the first things early users see, so visual impact, clarity of copy, and brand consistency are critical. Scope of work • Platform Landing Page — crafted to spark curiosity and generate user interest at first glance, with space for concise copy that hints at our AI-driven core. • Sign-Up / Login Page — a shared minimalistic, clean layout that keeps the focus on conversion which supports social log-in. • Welcome Email Template — HTML-ready, responsive, and aligned with the same voice and visuals so new users feel continuity from web to inbox. • Logged-In Dashboard (Alpha holding page) — a simple yet on-brand screen that confirms successful access request to the Alpha programme. Brand & style cues The assets should feel premium without intimidation, but above all should broadcast that Draxel is an innovative, forward-looking technology company. Please lean into modern type, subtle motion or micro-interaction suggestions, and a restrained color palette that supports dark-on-light readability. I favour plenty of white space and component-based design patterns that will scale into a future design system. Deliverables 1. High-fidelity Figma (or Sketch/Adobe XD) files with organised layers and reusable components. 2. Copy blocks for all headings, sub-headings, and call-to-action areas. 3. Export-ready assets (SVG/PNG) plus a responsive HTML email. 4. Handoff notes covering fonts, colour codes, and spacing tokens. Acceptance criteria • Visuals align with the existing Draxel logo and colour seed (files will be shared on award). • Landing page hero clearly communicates the AI automation value prop in under 15 words. • Login / Sign-Up flow loads under 1 MB of resources. • Email renders flawlessly in Gmail, Outlook, and Apple Mail on both desktop and mobile. If you can bring strong UI craft, concise tech-savvy copywriting, and a keen eye for interaction detail, this should be a straightforward, high-impact project. I’ll provide the logo, basic colour direction, and early user personas upon kickoff and can turn feedback within 24 hours to keep momentum high. We will provide more context about the SAAS product and use cases once we find the right partner for our project.