I need a custom-coded WordPress affiliate website (review & comparison style) built from scratch using a custom theme. No page builders (no Elementor, WPBakery, Divi, etc.). Clean, lightweight, SEO-friendly code. Fully responsive, fast, and easy for me to manage (content, reviews, affiliate links) from the WordPress admin. The site will be used to publish affiliate reviews, comparison tables, and blog content. The design must look modern, trustworthy, and optimized for conversions. Deadline: Full project must be completed within 2 weeks (14 days) from start date. Technical Requirements Platform & Stack WordPress latest version. Fully custom theme (no pre-made themes). No page builders. Use: Custom templates (PHP) Custom post types & ACF (or similar) for structured data. Code must be clean, organized, and well-commented. Performance & Speed Lightweight front-end: minimal CSS/JS, no unnecessary plugins. Optimized Core Web Vitals (fast loading on mobile & desktop). Proper image optimization and lazy loading. Compatible with a caching plugin (e.g., WP Rocket / LiteSpeed Cache). SEO & Schema SEO-friendly structure: Clean URLs, breadcrumbs, proper heading structure (H1–H3). Meta title/description support (compatible with Rank Math / Yoast). Implement basic schema markup for: Article / BlogPosting Product / Review FAQ (for FAQ sections where relevant) XML sitemap & robots.txt compatible (I will configure, but structure must support it). Responsive Design Fully responsive and mobile-first. Looks great on all major screen sizes and browsers. Functional Requirements Homepage Hero section with main headline, short intro, and CTA button. Featured reviews (Top 3–5 offers). Sections for: Latest reviews. Top categories. Editor’s choice / top recommendations. Affiliate Review Pages (Custom Template) Custom post type: e.g., “Reviews”. Fields for each review (editable from WP admin): Product/Service name Short summary Pros / Cons Rating (overall + sub-ratings if needed) Price / starting price Affiliate button text & URL Main features (bullet points) Design: Clear rating boxes. Prominent “Visit Site” or “Get Offer” buttons. Table/box for key info: rating, price, features. Option for FAQ block at bottom. Comparison List Pages (Top 5 / Top 10) Page template for “Best X in [Category]” style content. Structured layout with: Ranked list (1, 2, 3…). Small product card: logo/image, short description, rating, main pros, CTA button. Easy to manage from WordPress: Either via custom fields (select which reviews to display in a specific order) or a simple custom UI. Blog Section Standard blog listing page. Single blog post template (with featured image, table of contents, etc.). Categories & tags support. Header & Navigation Logo, main menu, and “top categories” links. Sticky header on scroll (optional but preferred). Footer Links for: About Contact Privacy Policy Terms & Conditions Affiliate Disclaimer Social media links. Copyright area. Affiliate Link Management Simple system to: Add/edit affiliate URLs in the admin. Use them easily inside posts (either via shortcode or custom field). Optional but preferred: click tracking ready (compatible with Pretty Links or custom simple click counter). Admin Panel Usability Custom fields and sections should be clearly labeled and easy to use. I should be able to: Add new reviews without touching code. Change ratings, buttons, and pros/cons easily. Create new comparison pages using the prepared template. Design Requirements Clean, modern, and professional design focused on trust and readability. Use a consistent color palette and typography. Design for high conversions: Clear CTA buttons. Trust elements (badges, ratings, etc.). Good spacing and layout hierarchy. If you have existing affiliate/review sites in your portfolio, please share samples. Security & Maintenance Follow WordPress best practices (no hard-coded URLs, no security-risk functions). Make sure: Theme works with child theme (or is easy to extend). No hard dependencies on uncommon plugins. Basic security setup: Sanitize & escape all custom fields. Compatible with common security plugins (Wordfence, etc.). Deliverables Fully functional custom WordPress theme zipped and installable. Website installed and configured on my hosting (or clear instructions if needed). At least: 3–5 demo review pages created (dummy content is fine). 1 comparison list page (Top 5 / Top 10). 2–3 demo blog posts. Short documentation: How to add new reviews. How to create new comparison pages. How to update affiliate URLs and buttons. Timeline (2 Weeks Total) Day 1–3 Finalize site structure and wireframes. Approve basic design direction (colors, typography, layout). Day 4–7 Develop custom theme structure. Implement homepage, header, footer, and blog templates. Set up custom post types and custom fields for reviews. Day 8–11 Implement review page template and comparison list template. Add schema markup and SEO-friendly elements. Make site responsive across all devices. Day 12–14 Performance optimization & bug fixing. Final revisions. Migration/installation to live server. Short training / documentation.