I’m ready to overhaul my current site to improve sales closes or assessment bookings. Every design and development decision should revolve around one goal: higher conversion rates. To get there, I need you to rebuild the landing pages, sharpen every call-to-action, streamline the checkout flow, and reorganise product categories and brand pages so visitors move smoothly from discovery to purchase. Design must be contemporary, mobile-first, and fast. Development has to leave me with a clean, scalable codebase—WordPress is what we use now but we are open to discussion about a different CMS if it makes sense. We have another site in Shopify and quite like that but don't like the cost. Alongside the rebuild, I want a marketing engine baked in from day one. That means on-page and technical SEO, conversion-oriented content marketing, and social marketing tactics that speak to both B2G and B2C audiences. Keyword research, metadata, internal linking, and schema should be implemented during development rather than bolted on later. Deliverables I’ll be looking for: • New responsive site (design files plus fully deployed build) • Optimised landing pages with persuasive copy and clear CTAs • Reworked checkout that minimises friction and cart abandonment • SEO-ready structure: clean URLs, fast load times, schema, and sitemaps • Content plan outlining product-focused articles and social posts targeting chosen keywords and buyer segments • Build for me content. I want someone to do it for me. Acceptance criteria: the redesigned site must load in under 2 seconds on mobile, achieve at least a B grade on GTmetrix, and show measurable uplift in click-through on CTAs during the first month after launch. If you’ve turned underperforming e-commerce or lead-gen sites into high-converting machines before, I’d love to see what you can do with mine.