Our Shopify shop has outgrown its original structure and design. The goal is a **complete rebuild** – new architecture, new look-and-feel, and a clean, conversion-focused user flow. Every public-facing touchpoint needs attention, from the homepage hero to the final step of checkout. **Important note:** All product data (products, variants, images, stock levels) is automatically synced from **JTL-Wawi** via the official connector. This project focuses **only on design, layout, structure and UX**, not on backend integration. **Scope** • Homepage – new layout, hero sections, navigation logic, branded visuals • Product pages – media-rich galleries, trust badges, upsell areas, fast variant switching • Collections – clean structure, improved filtering, mobile-first design • Checkout – streamlined steps, custom messaging, cart-level incentives, mobile optimisation Beyond these core screens, I expect consistent typography, colors and iconography across the theme, plus Liquid/JSON edits where needed. All rebuilt components must remain easy for our team to maintain after launch. **Deliverables** 1. Fully implemented Shopify theme (sections + templates) ready to publish 2. Migration of existing content into the new structure 3. Short hand-off guide (video or PDF) on how to update visuals & content **Quality benchmarks** • clean code • <3s load time on mobile • no app conflicts • strong UX for a fashion brand with many variants If this fits your skill set, please describe your redesign approach and provide a realistic timeline for each milestone.